Date: April 6, 2009

NOTE: Our regular date/ time have been changed to accommodate this event – held
in partnership with InfraGard Pittsburgh

Time: 9:00 AM – 11:30 AM

8:30 AM Registration & Networking (photo ID is required – US citizens only)
9:00 AM Speaker
11:00 AM Q&A and Networking

Place: Software Engineering Institute (SEI) at Carnegie Mellon University
4500 Fifth Avenue – Pittsburgh, PA (Oakland)
Jordan Auditorium
Topic: Risk Communications – an Orientation for Business
Speaker: Dr. Sandra Crouse Quinn – University of Pittsburgh (slides)

Plans often focus on what to do and have ready, and may assume that you, as a disaster planner or corporate leader, will communicate your messages effectively. Little attention is given to the process of communication with employees, their families, customers and business partners during an emergency; normal business communications may not be the most effective way to deliver a message.

A discipline for shaping the content, phrasing and delivery of critical information to the public during a crisis has been developing,and can apply to any situation where the message must be delivered to an audience experiencing stress or concern over events they have little or no control over.\

Dr. Sandra Crouse Quinn of the University of Pittsburgh will give a high level overview of this discipline, “Risk Communications”, how it works and how it may be beneficial to your business.

1. What is crisis and emergency risk communication?
2. How is it used successfully in Government & Public Health
3. Applicability to business
4. Value of risk communication
5. High level walk through of process & principles (in a situational example)


Previous TRCPA meetings:

October 2, 2008 Simulation Exercise – Information Security Breach
November 14, 2008 Pandemic Planning
Public Sector Updates (and the Effect on the Private Sector)
January 30,2009 – Get in shape in 2009 – Exercise!